Description:
Department - Marketing
Industry - Construction Machine Dealer
Marketing Manager / Managing Director
Job Location - Kalamassery
Job Summary
We are looking for a creative and result-oriented Digital Marketing Executive to handle the online marketing activities of our construction equipment dealership. The candidate will be responsible for generating leads, managing social media platforms, running digital campaigns, improving brand visibility, and supporting sales growth through digital channels.
Key Responsibilities
Manage and maintain company social media accounts such as Facebook, Instagram, LinkedIn, and YouTube.
Create engaging content including posters, videos, reels, brochures, and promotional materials for construction equipment products.
Plan and execute digital marketing campaigns including Google Ads, Meta Ads, and email marketing campaigns.
Generate quality leads through online marketing activities and coordinate with the sales team for follow-up.
Update company website content, product listings, and project portfolios regularly.
Handle SEO and improve online visibility and website traffic.
Monitor campaign performance and prepare monthly digital marketing reports.
Coordinate with vendors, designers, and advertising agencies for promotional activities.
Manage online inquiries, customer engagement, and brand communication.
Promote new product launches, offers, exhibitions, and events through digital platforms.
Maintain brand consistency across all digital channels.
Required Skills
Knowledge of social media marketing and paid advertising.
Experience with Canva, Photoshop, or video editing tools.
Basic knowledge of SEO, Google Analytics, and website management.
Strong communication and content writing skills.
Creative thinking and marketing strategy skills.
Ability to work independently and meet targets.
Qualification
MBA Marketing / Degree in Marketing, Media, or related field.
Certification in Digital Marketing will be an added adv
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